Digital intelligence data from Similarweb reveals that user engagement on Truth Social—the social media platform owned by US President Donald Trump—has suffered a sharp downturn. Despite increased posting frequency from Trump ahead of the US midterm elections, daily traffic has dropped by more than 30% over the past year.
Key Highlights of the Report
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User Metrics Drop: The platform averaged approximately 260,000 daily users last month, marking a steep decline from its peak of 420,000 daily users in June 2025.
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High Output, Low Retention: Even though Trump remains the platform’s primary megaphone—frequently publishing dozens of posts a day covering policy announcements, geopolitical updates, and viral clips—the relentless volume has failed to sustain or grow the user base.
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Company Response: Representatives for the Trump Media & Technology Group (TMTG) dismissed the metrics, attributing the reports to systemic media bias against the platform and its owner.
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Financial Context: The downward trend in traffic coincides with broader financial pressures for TMTG, which reported widening annual losses in 2025 and substantial net losses through the first half of 2026.
Originally launched as an alternative platform following Trump’s bans from major mainstream tech networks after the January 6, 2021 Capitol events, Truth Social continues to face challenges in maintaining broad audience retention amidst stiff competition.
