Dyson kicked off IFA 2026 in Berlin by showcasing its latest wave of consumer technology. Leading the announcements is an unexpected oral care device alongside upgrades to floorcare, air treatment, and hair styling.
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Dyson CameraJet: A smart toothbrush featuring an integrated 100-kpixel macro lens and Gap Optical Targeting. Powered by machine learning trained on 470,000 dental images, it scans 28 live images per second to detect plaque gaps and deliver precise, anti-gravity micro-jets of mouth rinse.
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Dyson W1 PencilWash: An upgraded wet cleaner featuring a more absorbent roller, a hygienic waste system, and self-cleaning docking technology while maintaining a slim, lightweight frame.
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Dyson HushJet Air Purifiers: Expanding aviation-inspired acoustic and airflow technology across new models—including the powerful Big+Quiet Cool Pure+ Ioniser + UV, the Pure Cool+, and the 3-in-1 HushJet Hot Cool Pure+—offering multi-stage filtration and high-performance room mixing.
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Dyson Corrale CoolShine Straightener: Combines Dyson’s signature flexing plates with a new water-cooled attachment that extracts heat during styling, promising up to 29% less heat damage and 154% more shine.
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Dyson Airsmooth: The brand’s first dedicated hot air brush. It features PivotFlex and Anti-snag bristles that flex up to 90 degrees to dry, smooth, and lift hair without tangling or heat damage.

