Samsung India is redefining the physical storefront at its new Business Experience Studio (BES) in Gurugram. By combining Glasses-Free 3D Spatial Signage with generative AI, the company aims to turn passive digital posters into immersive, real-time customer touchpoints for retail and banking.
The Star Tech: Glasses-Free 3D Spatial Signage
The most striking addition is a display that creates a “pop-out” 3D effect without the need for cumbersome glasses.
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3D Plate Technology: Unlike traditional screens, this uses specialized depth technology to make images appear as if they are stepping out of the frame.
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Hardware Specs: A vertical 2.15-metre 4K UHD panel (9:16 format) powered by the Quantum Processor.
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Built for Footfall: Features an anti-glare layer to ensure visibility under bright store lights and a slim design for easy installation in existing banks or shops.
AI-Powered Content Creation
Samsung is addressing the “content bottleneck” with its AI Studio (integrated into the VXT platform):
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Prompt-to-3D: Businesses can take basic 2D product images and use AI prompts to convert them into 3D-ready visuals instantly.
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Centralized Control: A single platform allows a brand to update promotions or service announcements across thousands of screens globally in real time.
Industry Applications
| Sector | Practical Use Case |
| Retail | Pushing live, rotating 3D product promos that adapt to current store demand. |
| Banking | Managing queues and guiding customers through complex service updates with interactive 3D visuals. |
| Corporate | Utilizing the Galaxy multi-device experience to let staff transition tasks between mobile and signage seamlessly. |
Security First
To handle the data required for these real-time updates, Samsung has integrated its Knox security platform. This ensures that the content streams and customer data remain protected and compliant with local regulations, providing a secure backbone for the next generation of “smart” physical spaces.
