Maruti Suzuki has officially introduced a special Aurum Edition for its popular Victoris SUV, celebrating its completed first year on the Indian market. Priced at a kit cost of ₹22,990, the special edition is exclusively offered as a cosmetic and accessory upgrade for the SUV’s Strong Hybrid variant.
Standard prices for the Maruti Suzuki Victoris range between ₹10.50 lakh and ₹19.99 lakh (ex-showroom).
What Changes on the Aurum Edition?
Named after the Latin word for gold (“Aurum”), the edition adds distinct styling touches and practical cabin accessories:
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Exterior Highlights: Copper-colored inserts on the front, side, and rear skid plates, as well as along the wheel arches. Additional chrome trim adorns the front grille, fenders, bumpers, body side moldings, and door visors.
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Interior Additions: All-weather 3D cabin floor mats, a 3D boot mat, and a rear trunk sill guard.
Powertrain and Performance
The Aurum Edition utilizes the standard Victoris Strong Hybrid setup:
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Engine: 1.5-litre petrol engine paired with an electric motor and lithium-ion battery.
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Output: Combined system output of approximately 116 hp and 122 Nm of peak torque.
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Transmission: e-CVT with a dedicated EV drive mode.
(Note: Standard non-Aurum variants of the Victoris continue to be available with Smart Hybrid Petrol and CNG options.)
Campaign & Sales Milestones
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Brand Campaign: Maruti Suzuki has signed actor Shahid Kapoor as the face of the Aurum Edition promotional campaign.
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Commercial Performance: The Victoris achieved 1,47,602 units in its first year, setting a record for the highest initial 12-month sales for a new passenger vehicle launch in India. Monthly sales figures consistently averaged between 10,000 and 13,000 units, peaking at 15,240 units in January 2026.
