The Bharatiya Janata Party (BJP) has announced a nationwide outreach campaign, Sewa Sankalp Abhiyan, running from September 17 to October 17, 2026. The initiative marks Prime Minister Narendra Modi completing 25 years in continuous executive office, spanning his tenure as Chief Minister of Gujarat (starting October 7, 2001) and his subsequent term as Prime Minister.
Announced by BJP National President Nitin Nabin alongside senior leaders Vinod Tawde and Anil Baluni, the campaign aims to reflect the Prime Minister’s public service commitment through nationwide service-driven activities involving millions of party workers.
Key Campaign Timeline and Events
| Date / Period | Event | Description |
| September 17 | Campaign Launch & Aashirwad Ka Diya | Blood donation camps nationwide; evening lighting of lamps at homes of government scheme beneficiaries as a gesture of gratitude. |
| September 17 – Oct 7 | Namo Sewa Gatha & Sapno Ka Bharat | State-run week-long camps for centralized welfare access at assembly/block levels; school competitions on public service and developed India. |
| September 25 – Oct 7 | Angan Ka Utsav | Mahila Morcha-led events at Anganwadi centers to felicitate grassroots ASHA and Anganwadi workers. |
| October 2 | Gandhi Jayanti Cleanliness Drive | Garlanding of Mahatma Gandhi’s statue, nationwide cleanliness drives, and promotion of khadi and self-reliance ideals. |
| October 7 | Sewa Jyoti Yatra & Vadnagar Varanasi Yatra | Bike and cycle rallies across districts; spiritual journeys between Vadnagar and Varanasi with jalabhishek at Hatkeshwar Mahadev and Kashi Vishwanath temples. |
| October 17 | Sushasan Sewa Samvad | Concluding major gatherings in four cities uniting grassroots representatives, featuring a video retrospective and address by PM Modi. |
Ongoing Initiatives Throughout the Month
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Kahani Badlaav Ki: Thirty-minute street plays staged in villages to showcase the Prime Minister’s service record.
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Sewa Ki Kahani: Digital documentation and short reels highlighting genuine beneficiaries of government welfare schemes.
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Sewa Mera Yogdan: Encouraging ordinary citizens and workers to perform at least one act of public service.
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Sewa Ke Rang, Rashtra Ke Sang: Creation of large human-formation rangolis using natural materials at major public sites.
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National Innovation Challenge: Regional innovation events engaging young problem-solvers.
Organizational Structure
A national coordination committee chaired by Nitin Nabin has been established, with Vinod Tawde serving as coordinator alongside prominent leaders including Mansukh Mandaviya, Smriti Irani, and Tejasvi Surya. State units have been directed to brief all MPs, MLAs, and MLCs on the mandatory outreach and drive extensive coverage across regional media and digital platforms.
