Actor Sonu Sood joined the public discourse surrounding the launch of the iPhone 18 series in India, using social media to critique the long queues and consumer frenzy.
Sharing a photo of customers waiting outside an Apple store, the actor took a witty and reflective jab at the trend of taking on heavy financial commitments for gadgets:
“New phone, new EMI… same old bills! Maybe it’s time we queue up to make a difference, not just upgrade our phones. The real upgrade is a better society.”
Social Media Reactions
The post quickly went viral, igniting a mixed debate among social media users:
-
In Agreement: Many followers echoed his sentiment, drawing comparisons between how eagerly people line up for commercial tech products versus how hesitant they can be to stand in queues for civic duties like voting, or pointing out the financial strain of long-term EMI cycles for depreciating assets.
-
In Defense of Buyers: Other users argued that adults should be free to spend their own hard-earned money however they choose without being heavily judged or policed, viewing the launch day queues simply as a harmless hobby or a “festival” for tech enthusiasts.
