Following the implementation of the landmark India-UK Free Trade Agreement (FTA), JLR India has announced significant price reductions for its flagship luxury SUVs. By leveraging the new duty structures, the company is passing substantial savings directly to Indian consumers.
The price cuts specifically target the high-end SV variants, which are manufactured in the United Kingdom.
New Pricing Breakdown
The revised prices are effective immediately and reflect a significant shift in the market positioning for these luxury vehicles.
| Model | Old Price (Ex-Showroom) | New Price (Ex-Showroom) | Total Savings |
| Range Rover SV | ₹4.25 Crore | ₹3.50 Crore | ₹75 Lakh |
| Range Rover Sport SV | ₹2.75 Crore | ₹2.35 Crore | ₹40 Lakh |
Added Value Features
Beyond the price drop, JLR has enhanced the value proposition for the Range Rover SV:
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SV Ultra Metallic paints (in both Gloss and Satin finishes) are now included as standard for the first time.
Why aren’t all JLR models cheaper?
It is important to note that the FTA benefits apply only to vehicles produced within the UK.
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Models with Price Cuts: Range Rover SV and Range Rover Sport SV (UK-built).
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Models with No Change: Defender and Discovery. These models will maintain their current pricing because they are manufactured in Slovakia, Europe, falling outside the scope of the India-UK agreement.
This move marks a major milestone for the Indian automotive industry, signaling a more accessible era for ultra-luxury British vehicles.
