Actor-politician Kangana Ranaut and actor Kriti Sanon engaged in a heated public exchange over a deleted Raksha Bandhan advertisement for jewellery brand GIVA. The row erupted over the outfit worn by Sanon during the ad, leading to online debates regarding fashion choices and traditional values.
Key Highlights of the Controversy
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The Advertisement: In the campaign, Kriti Sanon was featured celebrating Raksha Bandhan wearing a bralette-style top paired with a cape and a draped skirt.
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Kangana’s Criticism: Kangana called the ad “intentionally creepy” on Instagram, questioning why someone would tie a rakhi wearing “bikini/undergarments”.
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Kriti’s Response: Kriti hit back on social media, emphasizing that “culture & traditions are in her heart, not in her neckline” and urging critics to evolve rather than measure a woman’s respect for tradition by her clothes.
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Brand Action: Following social media backlash and public debate, jewellery brand GIVA withdrew the advertisement from all platforms.
Past Context: Kangana’s Defence of Personal Fashion
Online users and media commentators quickly pointed out past instances where Kangana held a vastly different view regarding fashion choices:
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The Corset Post: In 2021, while attending a film wrap-up party in a white lace corset bralette, Kangana faced backlash from conservative social media users.
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Her Defence: Responding to critics at the time, she wrote on Instagram: “Just emphasising the fact that what a woman wears or forgets to wear is entirely her business… None of your business,” adding, “I think I made the point. I can go to the office now… bye.”
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Accusations of Double Standards: Critics highlighted these old posts to point out perceived hypocrisy in her criticizing Kriti Sanon’s modern take on traditional attire.
