Acclaimed writer and editor Apurva Asrani, widely known for his work on Aligarh and Shahid, has announced his decision to permanently delete his personal Instagram account on May 8, 2026. After a decade on the platform, Asrani expressed that the digital space has evolved into something that no longer aligns with his creative and personal values.
The Reason Behind the Exit
In an interview with Hindustan Times, Asrani elaborated on his departure, citing a lack of depth and the intrusive nature of modern social media mechanics.
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Algorithmic Control: He feels that social media today is “controlled by algorithms, trends, and invisible business interests,” rather than being a tool for genuine connection.
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Death of Nuance: Asrani noted that there is very little space left for “nuance, authenticity, or originality.”
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Depth Over Trends: He expressed a preference for traditional storytelling mediums, stating, “If I genuinely want to express something meaningful today, I would rather write an article, a screenplay, or make a film.”
Staying Connected
While his personal account (@apurva_asrani) is being deleted, the writer has assured his followers that he isn’t disappearing from the digital world entirely.
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Professional Updates: He will continue to share updates regarding his writing and creative projects through his work account, @apurvaasranifilms.
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Twitter Presence: He also mentioned maintaining a “fairly quiet” Twitter (X) account for professional announcements.
A Legacy of Socially Relevant Work
Apurva Asrani is a celebrated figure in Indian cinema, known for tackling sensitive and complex social issues. His notable projects include:
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Writing/Editing: Aligarh, Shahid, and the legal drama Criminal Justice: Behind Closed Doors.
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Editing: The cult classic Satya and the hit web series Made in Heaven.
The Writer’s Farewell: “Thank you for the conversations, the warmth, the disagreements and for staying through all the plot twists of the last decade.”
